From traditional cloud RFPs to API-enabled cloud brokerage, buyers are dramatically changing the way they engage the market. Here are six of the most common archetypes.
What does a typical enterprise cloud services buyer look like?
It’s a tricky question to answer. Cloud services are everywhere: in the data center, in development teams, in shared services organizations on manufacturing floors. It’s also delivered in many different ways: as software, as infrastructure that behaves like software and as business processes supported by cloud software. Complicating matters further, what one buyer may call cloud another may call a rack of dedicated, virtualized servers, making the line of demarcation between “cloud” and “traditional” very blurry.
Continue reading on Computerworld.
About the authorStanton helps enterprise IT and sourcing leaders rationalize and capitalize on emerging technology opportunities in the context of the global sourcing industry. He brings extensive knowledge of today’s cloud and automation ecosystems, as well as other disruptive trends that are helping to shape and disrupt the business computing landscape. Stanton has been with ISG for more over a decade. During his tenure he has helped clients develop, negotiate and implement cloud infrastructure sourcing strategies, evaluate and select software-as-a-service platforms, identify and implement best-in-class service brokerage models, and assess how the emerging cloud master architecture can be leveraged for competitive advantage. Stanton has also guided a number of leading service providers in the development of next-generation cloud strategies. Stanton is a recognized industry expert, and has been quoted in CIO, Forbes and The Times of London. You can follow Stanton on Twitter: @stantonmjones.
About the author
Stanton Jones
Stanton helps clients maximize value and reduce risk in their third party relationships. In his role as lead analyst for the ISG Index™ Insider, Stanton helps ISG clients, service providers and equity analysts understand how disruptive technologies are transforming IT and business services markets. Stanton also regularly guides enterprise technology executives through the global digital ecosystem via the ISG Digital Innovation Tour™. An ISG Digital Fellow, Stanton has been quoted in CIO, Forbes and The Times of London and has appeared on Fox Business News.
