As trends emerge, evolve and fade, you work hard to win and maintain the loyalty of mercurial buyers. Customer personalization, safety and convenience are top of mind, as is the move to ecommerce and omnichannel buying.
Whether you are designing your ecommerce strategy or addressing supply chain or inventory challenges, lean on ISG’s market-leading data to inform your decision-making. ISG can assess your current state operating model and design and create sourcing
strategies to lower your operating costs. We’ll also uncover opportunities for immediate cost optimization and asset monetization to fund customer-facing digital transformation. ISG will work with you to strengthen your internal controls and
improve your overall operational performance so you can focus on what is most important – attracting and keeping customers and building your market share.
AI investment is accelerating, but results remain uneven. Only one in four initiatives is meeting revenue impact expectations, at an average spend of $1.3M per use case. Enterprises are no longer asking whether AI works. They are being asked to prove that it pays.
AI investment is shifting decisively toward revenue-generating functions. CRM automation, sales enablement and forecasting have replaced chatbots and IT productivity tools as the leading use case priorities, reflecting enterprise recognition that productivity gains alone do not satisfy board-level scrutiny. At the same time, use cases in production have doubled since 2024, and the portfolio is diversifying rapidly, with over 300 distinct function and industry-specific use cases now in active deployment.
ISG research across 1,200 enterprise use cases shows that the strongest AI returns are currently concentrated in compliance, risk management and quality control, not in the growth and cost outcomes most enterprises originally set out to achieve
The gap between where enterprises are investing and where AI is actually delivering is the defining commercial tension of 2025. Organizations that close it by targeting functions with structured, revenue-attributable data and clear ROI measures will establish performance benchmarks that compress the window for competitors still cycling through pilots. The standard is being set now.
ISG is a leader in proprietary research, advisory consulting and executive event services focused on market trends and disruptive technologies.
Get the insight and guidance you need to accelerate growth and create more value.
Learn MoreDiscover niche and innovative technology start-ups in the retail industry. The purpose of the report is not to cover the entire vendor landscape, but to showcase a few upcoming and innovative vendors. The players highlighted in this study are solving some of the long-standing industry challenges with the use of innovative solutions, spanning in-store self-checkout, visual artificial intelligence (AI), circular commerce, anti-counterfeit, in-store personalization, digital kiosks, supply chain harmonization, and in-store out-of-stock detection.
The COVID-19 pandemic has fast-tracked enterprise roadmaps to intelligent automation. If you’re looking to strategically invest or expand, read our report to get market insights into top service providers.
Learn the market trends and innovative solutions from top service providers, such as remote solutions, enhancing customer engagement and unlocking productivity efficiencies, plus implementing collaboration tools, secure video conferencing and cloud technologies at scale.
Application development and maintenance (ADM) capabilities are being led by changing consumer preferences for feature-rich and responsive applications. Discover the next-gen ADM market and the demand driving different buyer profiles.
Digitalization has changed the way engineering services are conducted and delivered, because engineering includes more and more digital elements. Learn the strengths and weaknesses of service providers in the engineering services market.
