The 2015 Momentum® Market Trends & Insights Annual Report combines comprehensive data and analysis about outsourcing contracting trends and spending levels with additional news and observations about some of the leading influences and issues in outsourcing today. The special themes that are explored include how digitalization is affecting the market, ISG’s outlook for 2016, how service providers can respond to the growing client desire for outcome-based business relationships, changing market demographics and more.
About the author
Paul Reynolds
Paul Reynolds leads Momentum, a division of ISG that provides research services to help service providers better target, win and retain business. Paul has 25 years of market research experience with specific expertise in methodology development, data analytics and research process design. Having found many service providers’ Advisor Relations functions to lack appropriate analytics, Paul is working to develop innovative new approaches that allow for data-driven programs based on the unique needs of each client. His approach benefits Advisor Relations, go-to-market functions, sales, strategy, marketing, and market/competitive intelligence teams.
