My colleagues and I spend more of our time these
days educating senior executives on the art of the possible regarding the
service options for their back-office functions. Structural changes are what's
wanted, and the subjects of offshoring agendas, shared services, capital-expense
efficiency and the like are becoming common conversational fodder for corporate
officers and directors.
As you can imagine, opinions vary widely on the appropriate
course for any given organization. No one strategy is prominent, obviously, and
we've seen companies in very similar situations choose very different
directions.
But there are a couple of key
factors that animate all these discussions, and I want to share them with you. These
are the filters that are most critical to the executives charged with making
the essential decisions on sourcing strategies.
Strategic
Purpose: There must be a well-articulated reason for
change, and the reason has to go to the core strategy of the firm. There's no
shortage of people who feel compelled to say NO. True change requires top-down
authority to make an affirmative decision.
Review
of the Status Quo: How are
the services organized and delivered today? What can that structure achieve for
itself? Too often, this is an emotional topic that segues into perceptions. It's
important to develop an informed and balanced baseline.
Point
Solution or Holistic Overhaul: Are we trying to
address a relatively small number of functions or overhaul the entire service
delivery model? Many organizations end up with a basket of "point
solutions" when what they really needed was a new framework for the entire
enterprise.
Principles
of Shared Services: Can
the organization imagine operating with a model of internally shared resources
along with an attendant governance structure to effectively manage the
supply-and-demand tensions that can arise with shared resources? This is a
rather big deal, often quickly touching upon the control and decision authority
of executives.
Substance
or Form: Is the transformation envisioned one of deep
capability and cost improvements, or is it about refining an already
well-understood model? This question addresses the trade-offs between risk and
reward that are tolerable.
Time
Horizon: While
almost all such evaluations are motivated by relatively near-term ambitions,
how prepared is the organization to phase in incremental improvements? For
offshoring endeavors, the record shows that this is a very important question.
Lack of thorough preparation can spell disaster, but applying a fair degree of
prior experience can be an accelerator.
Viability:
Does the organization have the raw capacity to change itself? To determine
this, companies really need to know their own limits AND whether leaders will
back up the planned changes. It's the "old dog, new trick" adage, and it's best
to know the dog.
Compelling
Financial Business Case: Is there a financial rationale,
typically expressed over a multi-year time horizon, based on reasonable
assumptions and the wherewithal to implement it.
Managing
for Results: This factor
is often least considered but also is often the make-or-break filter. Does the
organization have the across-the-firm commitment to empower the new organization
to succeed?
Most of you will recognize that these filters apply
to a much broader range of organizational change than just outsourcing and
offshoring considerations. Sometimes the evaluation concludes in an outsourcing
direction - for
a single function or a multi-process transaction. Sometimes the destiny is a
captive offshore initiative. And sometimes the answer is to implement changes
in internal structures, such as shared services.
What's striking to us is how often the outcome is how often the outcome is
not what was anticipated at the outset of the evaluation. Many organizations
believe that their capacity for change is far greater than evidence would
suggest.