Economists may call it a “V” shaped, “W” shaped or any other shaped recovery of economic growth, but the reality is most providers have expressed signs of optimism recently about the business scenario going forward. Further, there seems to be a consensus that the downturn has hit bottom and that there is no looking further downward. While it might be arguable whether these signs of hope are misplaced just yet, there is one lesson the leading service providers have clearly learnt – the market for their services is not just in the western or developed economies.
Service providers have taken action and improved their focus on markets outside their traditional markets of demand during the last few quarters. These actions not only reflect their sales targets in new regions and economies, but also their new, more globalized delivery network. I am talking about markets such as Latin America, Asia Pacific (other than Australia), Central, Eastern and Northern Europe etc. In my view, this was going to happen anyway, but the recessionary conditions over the last 12 months have added pace to this impending change. We, at TPI now notice Tier I providers competing neck-and-neck for business in more and more regions and countries
The day is not far when the Tier I providers will be serving the needs of industries, consumers and governments across the entire globe and rise to become true global service corporations.
About the authorDinesh is a highly experienced and well-respected advisor in the outsourcing industry with more than 23 years of experience in management consulting and outsourcing. He works with enterprises to craft sourcing strategies, structure and negotiate complex sourcing transactions and design and implement sourcing governance organizations. Prior to joining ISG, Dinesh worked with Infosys and Accenture, where he led large transition programs and consulted on IT strategy and implementations, business process-reengineering and operational improvement programs. He is a published thought leader and a regular speaker at industry conferences. Dinesh manages the ISG India Business.
