ISG Digital Case Study Awards™

Communication, Media and Entertainment Standouts

ProviderClientCase Study Summary
AI platform offers performance insights on players’ games
The Infosys Tennis Platform, developed by Infosys with the French Tennis Federation, the organizer of the French Open at Roland Garros. Made available in 2020 in the middle of the pandemic, it transformed the way players and their coaches were able to prepare for their upcoming matches by analyzing their opponents’ strengths and weaknesses and review their own match performances."
“Golden record” data platform of liens from 50 states powers new products and growth
Lien reports from the 50 secretaries of state are not uniformly consolidated. They are often inconsistent. Reformatting and verifying their information is a costly and time-consuming task. In bringing these disparate data sets into one easily-searched platform, Mindtree helped the Client, a provider of information services, to facilitate a single version of data truth and gain a unique ability to manage master, reference, transactional and analytical data points from all sources.

Supercharging marketing and sales teams to achieve significant revenue boost
Claro Brasil, one of the top telecommunication companies in Brazil, was facing stiff competition in the prepaid business, causing it to lose both prepaid market and revenue shares. To increase stability on both fronts, Claro partnered with the Stefanini Group to deploy a platform that identified real-time insights from the actions and behaviors of Claro’s customers. This platform drove the revamp of Claro’s customer engagement strategy by implementing more personalized offers and improving the key metrics of revenue growth and customer retention by increasing customer lifetime value by 4.6% and revenue uplift by 6.7%.

Blockchain To Mitigate Spam Calls and Texts: The “Great 1 Bn Subscriber Problem”
Tata Tele and Tech Mahindra teamed up to alleviate the annoyance of spam calls and text messages. An improved “do-not-call” service uses blockchain to ensure that user consent and preferences are effectively captured and shared with all the key stakeholders including Telecom Service Providers, TRAI (Telecom Regulatory Authority of India), Telemarketers and Principal Entities. Unregistered telemarketers were blocked with immutable recording of subscribers’ data, real-time view of stakeholder activity on the chain and enhanced security  enabled by blockchain.
Racing (Horse, Harness and Greyhound) App vies to become the “Netflix of Racing”
Hoping to develop the “Netflix of Racing,” TO THE NEW and Sky Racing collaborated to develop “Sky Racing Active” — a streaming platform that lets viewers watch live and on-demand racing. This has helped Sky Racing grow the digital footfall for wagering & entertainment with over 150,000 downloads during the beta launch phase, far exceeding expectations.

 

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