ISG’s work with large enterprise clients and service providers suggests that workplace managed services are undergoing a paradigm shift, from being device-centric to user experience-centric. According to the ISG Provider Lens™ Quadrant Report - Managed Digital Workplace Services, Large Market for the U.S., service providers differentiate their managed workplace offerings with automation focused on improving the end user experience.
Mrinal Rai is the principal analyst for Digital Workplace and Conversational AI. His area of expertise is digital workplace services, enterprise social collaboration and conversational AI both from a technology and business point of view. He covers key areas around the Workplace, End User computing domain and conversational AI viz., modernizing workplace, Enterprise mobility, BYOD, VDI, managed workplace services, service desk, enterprise social software, content/ team collaboration, chatbots and intelligent virtual agent platforms. He has been with ISG for last 8+ years and has more than 13 years of industry experience. Mrinal works with ISG advisors and clients in engagements related to chatbots, virtual assistants, workplace modernization, social intranet, collaborative workplace, cloud-based VDI, end user computing and service desk.