Creating a successful partnership between two people or between two corporate entities is a team effort. You need to consider both sides of the story and understand the dynamic however complex, something that can only happen if both sides of the relationship are equally involved and reflective.
Yet when it comes to sourcing provider and client relationships, all too often the magnifying glass is focused on the provider side of the relationship, seeking critique only from enterprise clients on how providers can drive improvements. Not only does this one-sided perspective fail to take into account the role that enterprise buyers must play in creating and sustaining positive relationships, it also tends to underplay the importance of mutual challenges that both client and provider need to work on together.
Read this ISG white paper to learn more.
About the author
Dr. Lauren Herbert is a Principal Research Consultant who works to measure and assess the health of business to business engagements amongst many large organizations.
About the author
Lauren Herbert
Dr. Lauren Herbert is a cognitive psychologist working at ISG as a Principal Research Consultant. Lauren began her ISG career when CCI Consulting, a leading provider of customer experience research into business-to-business (B2B) relationships, was acquired in April 2014. Lauren has run a number of programs assessing the User Experience (UEi) and health of Business and Vendor Relationships (BRm/VRm) between users of technology, technology groups and external vendors. She has conducted in excess of 100 interviews. She has also worked on a number of bespoke customer satisfaction and programs for clients in manufacturing, resources and the financial sectors.
